Death Penalty Research Paper Sources for Arguments

1984 Big Brother Essay - 1153 Words

In the novel 1984, by George Orwell Big Brother does not appear in the reading but still has a significant presence in the novel. Although Big brother never appears physically in the novel he is considered the ruler of Oceania. All over Oceania you can find propaganda posters with his face on it. The poster says, â€Å"BIG BROTHER IS WATCHING YOU†. Big brothers face is also on coins and telescreens. Even though the ideas and views of Big brother and the party have brainwashed most people except a few like Winston until the end of the novel. With that the party requires citizens to conform to the ideas of Big Brother. The citizens are also required to praise and love Big Brother and if you are caught going against him you will be vaporized. The†¦show more content†¦The Big brother propaganda did work for Winston. Instead of having respect for face of Big Brother like other citizens of Oceania do Winston questioned the existence of him. Eventually at the end of the book Winston is tortured into believing that Big Brother is real. Matter of fact he begins love Big Brother. Big brother is also on the face of telescreens at times. Telescreens keep an eye out for people committing crimes and thought crimes. â€Å"The telescreen received and transmitted simultaneously. Any sound Winston made, above the level of a very low whisper, would be picked up by it; moreover, so long as he remained within the field of vision which the metal plaque commanded, he could be seen as well as heard†. In theory Big Brother is in the telescreens listening and watching everything you do. By having telescreens and propaganda in homes and on the street it directly affects the actions of the citizens. Now people are less likely to commit thought crime or rebell because they are always being watched. Throughout most of the book Winston has hated big brother. This quote is an example of his hatred. â€Å"His eyes re-focused on the page. He discovered that while he sat helplessly musing he had also been writing, as though by automatic action. And it was no longer the same cramped, awkward handwriting as before. His pen had slid voluptuously over the smooth paper, printing in large neat capitals DOWN WITH BIG BROTHER DOWN WITHShow MoreRelatedBig Brother In 1984 Essay1405 Words   |  6 Pages In 1984, the novel by George Orwell, a story of a totalitarian government was created in order to send a warning to all nations post World War II. In this novel the government is set up in a hierarchical system. Atop this hierarchy is Big Brother, which is a symbol for the ruling government power. Directly below Big Brother is the Inner Party. The Inner Party is the ruling Party in Oceania; those in the Inner Party are responsible for the campaigns for Big Brother and the Party’s regime. Below theRead MoreEssay On Big Brother Control In 1984814 Words   |  4 Pages In the book 1984,by George Orwell, The main character Winston has a love affair with a girl named Julia.Their leader Big Brother controls all and knows all. They later get caught by the thought police and put through extreme conditions to reduce them to their core. Big Brother uses violence, manipulation, and propaganda to brainwash and control the perceptions of â€Å"his† citizens therefore , indicating it is possible to change people’s reality.   Ã‚  Ã‚   One of the many ways Big Brother controls his peopleRead More 1984 Big Brother Is Watching You Essay1149 Words   |  5 Pagesthe novel 1984, by George Orwell. Authority was also a profound factor in Stanley Milgramamp;#8217;s experiment conducted in 1974. It seems that authority has been around longer than any of us can remember, and it is authority that dictates the way we act. nbsp;nbsp;nbsp;nbsp;nbsp;Authority is based on instinct. When we receive an order, we intuitively react and follow the command. At first, we do not think, nor contemplate the effects that come as a result of our actions. In 1984, we get aRead MoreThe Individual vs. Big Brother in 1984 Essay1173 Words   |  5 PagesThe Individual vs. Big Brother in 1984 â€Å"That is what has brought you here. You would not make the act of submission which is the price of sanity. You preferred to be a lunatic, a minority of one. Only the disciplined mind can see reality, Winston. [†¦] Reality is not external. Reality exists in the human mind, and nowhere else. Not in the individual mind, which can make mistakes, and in any case soon perishes: only in the mind of the Party, which is collective and immortal. Whatever the PartyRead MoreFreedom of Media: Big Brother and 1984 Essay898 Words   |  4 Pagescitizens. The government can abuse its abundance of authority by controlling all of the media available to the citizens. In 1984, Orwell fears government control of media because it helped brainwash and control the citizens in Nazi Germany and the USSR and today it continues to inhibit free will and thought in areas such as China and Russia. Several times throughout 1984, Orwell emphasizes the dangers of the government having total control of the media. The government holds a tight rein over theRead More1984: Nineteen Eighty-four and Big Brother Essay1324 Words   |  6 Pageswhich independent thinking is a crime punishable by death, the government does not think of the common good by which all of the society will benefit, and the leaders are self-serving. Big Brother doesnt need to justify its ways because it holds all of the power in society through its ministries. In the novel, 1984 by George Orwell, there is one theme that stands out the most from the point of view from Winston, the main theme of the book is that government’s intentions are not benevolent, but self-servingRead MoreA Rhetorical Analysis on Nineteen Eighty-Four1044 Words   |  5 PagesRunning Head: NINETEEN EIGHTY-FOUR Nineteen Eighty Four: A Critical Essay on Rhetoric Bereket Kifle Composition 12 Honors Abstract George Orwell employs the usage of different rhetoric throughout 1984.  Ã‚  The rhetoric differs from describing the human body and its struggle to survive to the different crimes and how the citizens felt about them.  Ã‚  Also, within  1984  lies a warning from Orwell: to eliminate the caustic consequences of a communist government.  Ã‚  While OrwellRead More1984 By George Orwell1038 Words   |  5 Pages 1984 by George Orwell Brittany Beard Creative Writing 12/14/17 Abstract In this essay, I will use three sources to develop an answer to the question: â€Å"What relevance does Orwell’s text, 1984, written in 1948, have on today’s society?†. I will discuss today’s society’s use of words used in, 1984. The sources given are all relatable, but i have chosen these three, because I can give a better reasoning to how they are relatable. I must include Citations for all informationRead MoreEssay on The Utopia of Orwell and Foucault1368 Words   |  6 Pagesover all individual bodies-this is the utopia of the perfectly governed city† (Foucault, 6) This quote extracted from the Essay Panopticism written by Michel Foucault perfectly describes in detail the controls put on the citizens of Big Brother’s Oceania in George Orwell’s 1984. Through control of relation, surveillance, and separating out their dangerous mixtures Big Brother obtains a government system, which is described by Foucault as a â€Å"Utopi a.† The Utopia relies upon more than one methodRead More1984 Ap Essay890 Words   |  4 Pages1976. The conflict created when the will of an individual opposes the will of the majority is the recurring theme of many novels, plays, and essays. Select the work of an essayist who is in opposition to his or her society; or from a work of recognized literary merit, select a fictional character who is in opposition to his or her society. In a critical essay, analyze the conflict and discuss the moral and ethical implications for both the individual and the society. Do not summarize the plot or action

Concepts Principles And Theories Of Marketing - Sample

Questions: a) Explain and critically think the basic concepts, principles and theories of marketing; b) Apply tools, techniques and frameworks of marketing to evaluate and critically analyse real life marketing problems and making decisions under various marketing contexts; c) Construct written works and communicate ideas in light of theoretical understanding of marketing principles; d) Work collaboratively to articulate marketing activities. Answes: Introduction As per Philip Kotler (2012) "Marketing Mix is the arrangement of controllable variables that the firm can use to impact the purchaser's reaction". The controllable variables in this connection allude to the 4 'P's [product, value, place and promotion]. Every firm endeavours to develop such a synthesis of 4'P's, which can make largest amount of customer fulfilment what's more, in the meantime meet its authoritative goals. Subsequently, this blend is amassed keeping as a main priority the requirements of target clients, and it differs starting with one association then onto the next contingent on its accessible assets and promoting goals. The internal environment consists of the forces that impact the business directly which not only includes intermediaries, suppliers but also the competitors and customers. However, marketing mix comes in the internal environment as it deals with the resulting variable that is return on investments, market share, organizations image and customer satisfaction (Wilson and Gilligan 2012).The assignment will provide an analysis on Woolworths Supermarkets Limited and the marketing mix will be provided on one segment of grocery that is Fresh Food Produce. Woolworths Limited Woolworths Limited Australia is a growing and today its the second largest conglomerate after Wesfarmers. However, it dimensions are more in supermarkets and general merchandise but recently, it has extended its operations in liquor and hotels as well. Nevertheless, Woolworth is a home grown Australian business that has been a committed business partner to many local farmers, manufacturers and producers (Woolworths Limited 2012). Part 2: Marketing Mix Analysis and Short-term and long-term marketing Strategies Woolworths Supermarkets is commonly known by Woolies as with Coles it accounts for 80% of the Australian Market. The dimension of the Woolworths that will be analysed for the marketing mix analysis is the Woolworths Fresh Food Produce as it is one of the dimensions of Woolworths that specialises in selling groceries (Rankin 2016). Although, marketing mix is one of the controllable variables that influence the buyers response. Moreover, with successful marketing strategy and marketing mix the organization can help in achieving customer satisfaction. According to Armstrong et al. (2014), there are basically Four Marketing Mix (4Ps) elements that can be used as decisions that can influence buyers response. Product Marketing Mix Product The products that has encompassed in the Fresh Food people accompanies the grocery products from the Australian growers to ensure the best quality product to the consumer. The deliverance of new products and better experiences that not only improves the freshness of the grocery produces but improves the fresh meat supply and processing facilities of the goods. However, this is achieved so that not only the customers are benefitted but it also provides a better experience for the industry partners. The dimension that has come into play in the fresh Food produce is the Food for Now/Later class, such that this dimension comprises of products like ready-to-cook, ultra fresh or ready to heat meals products. These products are ranges under the 12 year contract with the growing range of food products under the range of fresh meals for Woolworths (Langley 2015). Price The price of the exclusive range of food products under the range of fresh meals is similar to or slightly higher than the competitive market. However, while the range of products offer to ensure the loyal customers such that in all it has made AUD 125 million dollars reduction for the customers since 2015 while ensuring the competitive level to grow since the 2014 (Langley 2015). The price and range strategy applied focuses to neutralize the competition from Coles as well as Aldi such that it does not create an impact on the Woolworths sales. The pricing strategy will be ensuring lower pricing; better ranges available to the targeted customers with the revised reward as well as loyalty system in Fresh Food produce market of groceries. However, it aims to provide price that closes the range gaps of no alternatives to ensure better sales (Joy 2013). The strategy on price will be applicable on supermarkets as well as online retail stores to click and collect drive through collection points. Place The place the strategy is implemented reveals to be primarily effective in the Australian market placed under the major supermarket stores of Woolworths. Moreover, it will harness its retailing strategy with its existing strength of Australia as well as New Zealands increasing investment to make certain the availability of multi-channel experiences. The reward points are readily available at online sores, mobile applications and approximate 1000 physical stores amongst the Australia as well as New Zealand network. Promotion The promotion as mentioned will be applicable through the online retailing through reward points and the promotion strategies that will be applied on the Fresh Food Produce grocery supermarkets. The promotion strategies will be concerned to the weekly specials events on the grocery products with the range of products with take one and one free offers. The second strategy will be through fundraising campaigns that will not only enhance the sustainability position of the Woolworths stores but will also enhance the reliability of the wide range of products under the Fresh Food Produce. The next strategy that will be appropriate available is through advertisements and celebrity endorsements and partnerships of the product range. Moreover, the reward card system will add to the collection of the points of buying new range of products (Philpott 2014). Service Marketing Mix Therefore, three more elements that will function here are the People, Physical evidence and Process which are the basic elements of the Service Marketing Mix. These elements are considered here to ensure that that physical evidence of the product is applicable to the people such that there is essential importance of the human resources and capabilities to retail in the highly focussed business environment (Lovelock, Patterson and Wirtz 2014). People Development The people development that Woolworth will apply is the staff diversity of its employees to the supermarket stores. Moreover, the staff of Woolworths will be apparent through the quality training that will get ensure staff qualification regarding the new products and while managing and controlling people from different cultures (Khan 2011). Physical Evidence The physical evidence that will be strategized on the long-term basis will be the new stress and refurbishments that will be undertaken while rebalancing the capital expenditure amongst the new and the existing supermarket stores. However, according to the Woolworths data, the organization is supposed to renovate 80 stores which comprises of 61 stores in financial year 2015. The strategy implemented in the marketing mix will incorporate customer preferences to prioritise in the areas where it views potential customer growth. Moreover, according to the Woolworths alignment of the strategy it has targeted to open 20-30 stores every year addressing the potential gaps as well as the population growth in the network (Langley 2015). Process The process of implementing of the service strategy will be division to short-term as well as long-term strategy of carrying out the progress. The strategy will focus on three principles regardless of the long-term or short-term strategy (Kapferer 2012). The Woolworths food strategy deals with primarily offer, growth and efficiency model. Figure: Key Principles of Strategy Source: (Langley 2015) Short- Term Strategy The short term- strategy that it based to offer on the Fresh Fruit Produce is continue offering the fresh produce products and the essential range of products that it streamlines to offer is the Food for Now/Later class, which consists of products like ready-to-cook, ultra fresh or ready to heat meals products. The products offered will be based on the best possible price. Moreover, it suits to improve the stores in the Australia and New Zealand region that not only provides better products but also helps to create healthy yet nutritious products that is tastier and offers collection and reward points (Kimball 2015). The short term strategy on the broader extent encloses the customer, operations as well as good business journey. To be focused on a customer-centric business The strategy should be brand value driven under Fresh Food Produce To analyse and evaluate the formats that makes it convenient for the customers. To improve the availability of the supermarket stores (Glanz, Bader and Iyer 2012) Long- Term Strategy The long-term strategy it offers to produce the goods that are accelerating the lean retail model via different customer segments and central cost out that is cost leadership program (Condon 2015). However, it enables to focus on social development on the wider scale such that its helps in the sustainability principle that aims to reduce poverty, sustainable farming and ensuring water and energy in the general efficiency of the operations in Australia and New Zealand. The long-term strategy basic principles ensures To build relationship marketing and increase the customer base To enable the Fresh Food Produce as one of the multi-channel world To enable the cost leadership strategy The performance of the Woolworths needs to establish the performance enabling motivated culture The leadership should be value based and should enable sustainability of water, energy and farming (Rogers, Jalal and Boyd 2012) Competitive Advantage The real strategic advantage that can be developed needs to ensure that the priorities of the organization that are delivered according to its principles. Moreover, the research on Woolworths strategy can develop productivity and growth opportunities if it focuses on achieving long-term strategy through cross business scale and scope of the customer service platforms with integrated merchandising (Wagner III and Hollenbeck 2014). However, while driving new insights as well as decisions will not only help in achieving the customer perspective but will also ensure convenience and flexibility to the business model. Conclusion The strategy implemented covers wide range of operations, customers as well as functions of the organization Moreover, Woolworths is mainly known for its grocery dimension. Conversely, if it implements the strategy in the area of Fresh Food Produce of grocery dimension it will get holds of the wide customer base as well as growth and development of the market. On the contrary, the marketing mix developed for the Fresh Food Produce will enable the marketing agenda as well as the principles laid for the operation in the short-term as well as long-term strategy. References Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Condon, J. 2015.Woolworths unveils big plans for Lean Retail model - Beef Central. Glanz, K., Bader, M.D. and Iyer, S., 2012. Retail grocery store marketing strategies and obesity: an integrative review.American journal of preventive medicine,42(5), pp.503-512. Joy, S. 2015.All out of fresh ideas: how supermarket giants send mixed messages about food. Kapferer, J.N., 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Khan, S., 2011.Marketing Mix Strategy Adaptation: A Retail Organizations Response To The Global Economic Downturn(Doctoral dissertation, Cape Peninsula University of Technology). Kimball, C. 2015.Woolworths Food Groups plan to get customers to put us first - Woolworths Limited. Woolworthslimited.com.au. Kotler, P., 2012.Kotler on marketing. Simon and Schuster. Langley, S. 2015.Woolworths announces new strategies to win over grocery shoppers, AFN reveals full detail | Australian Food News. Ausfoodnews.com.au. Philpott, L., 2014. Marketing and merchandising: Strategies for successful marketing.AJP: The Australian Journal of Pharmacy,95(1129), p.46. Rankin, J.G., 2016. Australia, a consumptive society.Drug and alcohol review. Rogers, P.P., Jalal, K.F. and Boyd, J.A., 2012.An introduction to sustainable development. Earthscan. Wagner III, J.A. and Hollenbeck, J.R., 2014.Organizational behavior: Securing competitive advantage. Routledge. Wilson, R.M. and Gilligan, C., 2012.Strategic marketing management. Routledge.